Organised by the Christian Broadcasting Association, Media Prayer Day is happening on Sunday 25 July 2010, when CBA is asking churches to take a few moments in their Sunday services on 25 July to pray.

'Millions of dollars are spent every year to harness the media's power to sell ideas, and those working within the mass media have a privileged position that can impact on the lives of thousands of people, for good or for bad,' says Phil Guyan of CBA.

'The media can be a tool to drive people further from faith in God or to draw them towards it.'

CBA's suggestion is to pray for Christians who work within all forms of New Zealand's mass media, for those with profiles and those behind the scenes, that they may be ‘salt and light'. Also to pray for people of influence within New Zealand's mass media - Christian or not: presenters, writers, editors, directors, producers and media managers whose decisions can give voice to a Christian perspective or prevent an authentic Christian voice being heard.

CBA's website has more videos, resources for churches, links and imaginative approaches for Media Prayer Day. See www.MediaPrayerDay.com

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